marketing at Base

Selected Projects

[08]
2026
Tokenized Stocks
Base, Coinbase · Product Launch
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Brought Coinbase Tokenized Stocks to Base: fully backed US company shares that can be self-custodied, traded 24/7, and used across the Base DeFi ecosystem.

2026
Powered by Base
Base, Coinbase · Series · 2 episodes
+

A series featuring the companies and leaders helping build the Base ecosystem.

2025—2026
BaseLayer
Base, Coinbase · Series · 2 seasons · 12 videos
+

A new series on the builders shaping the global economy.

2025
Make it on Base.
Base, Coinbase · Brand Campaign · 1 item
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Base brand anthem launched at Coinbase's System Update event. What would it look like if everyone could make it and the internet was owned by all of us?

2024
Jacob Collier x LEGO
COLORSxSTUDIOS · Partnership · 7 items
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Managed this collaboration weaving musical and visual storytelling with LEGO's iconic creativity. Jacob performed 'Little Blue' in a one-of-a-kind COLORS SHOW.

2024
Levi's ReflectYourOriginalitéLevi's ReflectOriginalité
COLORSxSTUDIOS · Campaign · 6 items
+

Campaign embodying shared values—being unapologetically yourself. Featured a COLORS performance by Jewel Usain, interviews with Levi's Global CMO Kenny Mitchell, and an exclusive Canadian Tuxedo collaboration.

2022
COLORS COLLECT
COLORSxSTUDIOS x Zora · Web3 · 6 items
+

Developed and launched an NFT platform featuring artists including Rema, YENDRY, Erick the Architect, Bellah, RIMON, and Bryann. Generated over 3,000 unique collectors and onboarded 25+ artists into Web3.

2020
Aluna 'Renaissance'
Route · Artist Rebrand · 11 items
+

Led rebrand, creative direction, and management for platinum recording artist AlunaGeorge (1B streams) to solo artist Aluna. Achieved 150M+ streams and critical acclaim from Vogue, Pitchfork, and PAPER.

Side Projects

[02]
Crisis The Album
2022 · Killing a Friend · 6 items
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Helped usher the Berlin-based Killing a Friend collective onchain. An experiment transforming the album into a community-owned asset through NFT distribution.

Misc Design Work
2018–2022 · Route · 13 items
+

Design projects for artists including Mk.gee, The Hellp, Brandon Banks, cehryl, and AlunaGeorge. Album art, visual branding, and campaign assets.

Experience

2025—now Base, Coinbase Ecosystem Product Marketing Manager
2022—2025 COLORSxSTUDIOS Creative Partnerships · Web3 Lead · Community
2019—2025 Route Co-Founder, artist management
2016—2020 Rostrum Records A&R and Creative

Contact